The approximate structure of the videos according to the treatment was as follows: 2 seconds for showing the ingredients, 4 seconds for appetizing cooking / cutting, 4 seconds for a beautiful presentation of the product, a pack shot and a slogan. The editing structure, sound design and access to the final frame are the same for all videos.
We prepared several versions of the text and slogans, described and visualized all parts of each video. Something like this: “A fork is approaching a delicious grilled sausage.”
We decided on the dubbing: an off-screen voice with a reference to the archetype of the father - age-related, calm and soft. Rich warm colors were chosen for visualization, positive rhythmic music with a predominance of a guitar for sound accompaniment.