The customer suggested the idea for the video. Imagine: game scenes are embodied in reality, the dynamics and spirit of the game is conveyed by a live actor. The viewer does not just watch the advertisement, he is transferred to the action game and immersed in its drive. The concept is really cool, and we "just" had to film it. But we love challenges... and PlayStation! The client pre-selected the location and the hero. The shooting was to take place in an abandoned sanatorium, and the famous tracer was to become its main participant.

At the briefing agreed on the main points - such as a general positive attitude without explosions, chases and other aggression. Filming in the spirit of dynamic adventures! We discussed the storylines, outlined the interaction of the scenario with the game. The final concept of the video looked like this: the hero sits with a console in front of the TV and chooses what to play. He sees an advertisement for a new version of the game "The Way of a Thief", clicks on it and is transferred to the location. Moves along it (spectacular scenes from the game with running and jumping) and looking for a prize on the map.

We made a storyboard for the script, prepared the images of the hero. We offered several options for relaxed clothes “in front of the TV” and the main appearance in the game. We worked on accessories, picked up real analogues of gaming equipment - such as a clamshell hook on the hip. The customer chose and approved images for home and drive. There were several feedbacks on the storyboard, and we worked them out quickly. For example, we had to remove a spectacular jump across the abyss, which was not in the real location. So, the Lava Media film crew is ready to shoot!