How to make an instructional video interesting?
Technical instructional videos are very useful for professionals who want to learn how to use a new device or set up a complex process. However, without the proper visual appeal, such videos can be dull and difficult to understand.
Interesting technical instructional videos can help viewers maintain their attention and absorb the information they are receiving more easily.

In this article, we will show you several interesting visual techniques that you can apply to your video projects.


A static intro with the company logo can be a good start for a video, but it is likely not attractive enough for viewers. Viewers typically expect to see something interesting and informative from the beginning of the video. Animated elements are better suited for the beginning of the video.

Idea: A story-driven 3D intro leading to the logo

In the first 10-15 seconds of the video, you can show several 3D scenes that illustrate your business. The scenes can display different aspects of the company's business, such as production, warehouse, office spaces, work processes, etc.

Example of environment and element design:
Example of transitioning between scenes and arriving at the logo:
The final logo can transform into a 2D format with a subsequent transition to the next sequence. Example:

Decorating the location for filming a technical video instruction can help create a more professional and attractive visual for the viewer. Often, industrial spaces may not meet the aesthetic requirements typically associated with creating quality video. These spaces may have insufficient lighting, lack additional decorative elements, and may not allow for the creation of a certain atmosphere, which can be important for an instruction.

Idea: filming the presenter in a separate studio or decorating the industrial space with decorative lighting.

Example of filming the presenter on a monochromatic background with a small decoration in the form of a workplace. The monochromatic background will focus the viewers' attention on the video content. This will result in a cleaner and more professional image.
Example of filming the presenter on the client's location, but with the use of decorative lighting. Coloured lighting adds additional depth and texture to the image. Coloured lighting can also create a certain atmosphere that corresponds to the video context. For example, blue color creates an atmosphere of calm and concentration, while red color creates a more energetic and tense mood.

Macro shooting

Filming equipment details helps video instruction creators provide more accurate and detailed instructions for assembly, use, and maintenance of equipment. This significantly reduces the number of errors and incorrect actions on the part of users.

Idea: filming in super macro mode. Such filming will bring not only practical benefits but also creative ones.

Filming in macro mode allows displaying equipment details in very high resolution. This can be especially useful for filming small details that are difficult to see with the naked eye. And as you can see from the example, this filming mode creates a beautiful effect!

And if there is fire in your work, then you must use slow-motion filming.
Using non-standard choreography can help emphasize a certain aspect of the brand or product. For example, if the advertisement is designed to highlight the brand's dynamism and energy, using fast and dynamic movements can help convey this idea to viewers. Unusual movements and dances can arouse curiosity and interest in the viewer, which can lead to more effective advertising.

3D graphics

3D graphics create a visual representation of complex processes that are difficult to understand based solely on textual descriptions or spoken instructions. For example, if the instructions concern the operation of a complex mechanism, 3D graphics can show how all the components interact with each other.

Idea: Minimalistic 3D graphics showing the essence of the process

The minimalist style allows the focus to be on the process itself, bypassing unnecessary details and elements. Such graphics can be used in various instructions and technical videos, regardless of the specific topic.

Creating a technical instructional video can be done in various ways. We shared some ideas with you, but the specific set of tools should be chosen for your task, budget, and desired level of detail and visual impact on the viewer.

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